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Key Findings & Strategic Direction
- Tourism stakeholders identified a lack of consistent communication and coordination across businesses, organizations, and agencies in Johnson County
- Johnson County has strong tourism assets, including outdoor recreation, Western heritage, and its location along a major travel corridor
- Key barriers include seasonality, workforce limitations, business inconsistency, and limited digital presence
- Stakeholders expressed a need for increased collaboration, stronger marketing support, and expanded tourism offerings
- Natural and architectural heritage preservation remains a top community priority.
Next Steps
Moving forward, these findings should be shared with stakeholders to build awareness and encourage continued engagement across Johnson County. Efforts should focus on strengthening communication and collaboration, while improving digital presence, marketing, and business consistency. Expanding tourism experiences, including events and recreation opportunities, will support visitor growth. Over time, incorporating stakeholder feedback into the 2050 Master Plan and maintaining ongoing engagement will be essential to guiding long-term, sustainable tourism development.
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